Down Syndrome Awareness
Education and awareness of special needs can reduce fear and misconceptions. The goal of downsyndromeawareness.org is to act as a resource for facts about Down syndrome and connect the community to the local chapters in their state that can offer additional information and support. It was important that the branding include three sections to represent the three copies of the 21st chromosome common in all people with Down syndrome. We also wanted to convey a sense of positivity and friendliness.
BRAND MARK | BRAND SYSTEM | BRANDED GRAPHICS