The launch of Always Discreet disrupted the category of adult incontinence and shifted the product focus from medical need to luxury protection. We had the opportunity to consult with LPK, a global design agency, on a variety of design applications for Always Discreet; packaging, Powerpoint template development, icon development and brand tiering. The products were developed to look and feel more like lingerie. We extended the luxury feel with the packaging and developed designs for the liners, pads and underwear extending two tiers of product; mainline and boutique. Our combined work on the Always Discreet product line was awarded the P&G Extraordinary Brands Award in 2016.